South Florida officially has a sellout for this Saturday’s visit by Miami. The Bulls have already outdrawn Raymond James’ full-time tenant, the NFL Buccaneers, one weekend this year and a visit from in-state Central Florida two years ago also sold out. Still, the South Florida administration isn’t letting this audience go to waste: it’s wrapping a Multiple Sclerosis Awareness Initiative around the game.

I linked this story yesterday and I’ll do it again. South Florida offensive coordinator Mike Canales’ wife Carol – or Mama C to Bulls players – has been battling MS with the psychological help of her husband’s players. Carol Canales and head coach Jim Leavitt’s wife Jody approached the university about using a game to spotlight the disease and this is.

South Florida players are going to wear orange armbands (orange is the official awareness color of MS), there’ll be donation boxes and information pamphlets around the stadium and I think this is a great idea.